About TrustRails Compare

TrustRails Compare is a UK electronics price comparison site. It covers 19,000+ products across 19 categories, with prices aggregated from the product feeds of 5 UK retailers including AO.com, Laptops Direct, QUZO, Back to the Office and Boxed2me.

How product matching works

Retailers describe the same product in different ways. We match products across retailers by their EAN barcode — the number printed on the box — so a listing on one site is compared with exactly the same product on another, not a lookalike. When you see “3 offers” on a product, that's three retailers selling the identical item. The EAN is shown on every product page so you can check for yourself.

How fresh are the prices?

Every offer shows when its price was last updated from the retailer's feed — “updated 25 minutes ago”, not a vague promise. Prices can still change between updates, so the retailer's checkout price is always the one that counts.

Who runs this

TrustRails Compare is run by TrustRails, which also operates a product-data API for developers. This site is built on that same public API. We earn a commission on some purchases — here's exactly how that works.